File under: intelligent intelligence. Kara McKenna offers seven takeaways from a recent webinar on JD Supra's new Beacon Insights data dashboards.
A look at how your expertise can extend beyond your own network on LinkedIn, with recent examples of clients whose work on JD Supra has advanced online as readers and corporations share with their own followers. The power of social content...
An inside perspective adapted from the original by Olga Mack, Bay Area-based attorney, general counsel, startup advisor, mentor, and executive.
JD Supra's VP of Client Services offers best ways to support writers in your firm, based on how they feel about thought leadership and online marketing.
A blogger without a strategy is like a chef with a shiny new frying pan without ingredients nor diners to create a meal. Here's how to focus on what matters in your content investment.
Smart distribution puts your work in front of the people you want to reach where they gather. Here's why it matters.
Random acts of content don't make for a strategy. Here's what does: a focus on reader behaviors.
As you peruse your reader data, look for answers to the following nine questions. The answers will help you identify business development next steps...
One way to be more strategic with your content efforts: track basic metrics and, at regular intervals, meet to discuss their meaning and next steps as a result of your shared insights and observations. Here's what to track and how.
Video tip: If you're working with a writer in your firm who wants to write but can't get it done, use this simple exercise to help.
A recording of a JD Supra client webinar in which Adrian Lurssen covers the practical ways your firm's PR team can use content and JD Supra's reach to create successful media opportunities.
Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his national law practice using writing and JD Supra.
Marisa Gonzalez Eubanks, Director of Marketing and Business Development at Rumberger, Kirk & Caldwell, describes how JD Supra helps to motivate attorneys in her firm to write.
Identify the legal issues and concerns that resonate with readers in companies you've pitched. Use these insights to steer future proposals, offer private CLEs, and focus other content efforts.
An editorial calendar captures more than a list of writing assignments. It answers for everyone on the team: why are we doing this? How are we doing it? Who is doing it? When are we doing it? What are we doing?