content strategy

7 Ways to Use Your Beacon Reader Data for Strategic Marketing & BD

File under: intelligent intelligence. Kara McKenna offers seven takeaways from a recent webinar on JD Supra's new Beacon Insights data dashboards.

JD Supra Buzz: Clients Get Their Share Of Visibility On LinkedIn

A look at how your expertise can extend beyond your own network on LinkedIn, with recent examples of clients whose work on JD Supra has advanced online as readers and corporations share with their own followers. The power of social content...

JD Supra Buzz: Clients In the Media

A recap of some recent media pickup for JD Supra clients, and what this tells us about PR visibility for professional services firms (incl. law firms) in the age of niche media outlets.

How To Be Useful to In-House Counsel In Your Writing - GC Perspective

An inside perspective adapted from the original by Olga Mack, Bay Area-based attorney, general counsel, startup advisor, mentor, and executive.

How To Support & Inspire Writers In Your Firm (Based On Their Behavior & Comfort Level With Writing...)

JD Supra's VP of Client Services offers best ways to support writers in your firm, based on how they feel about thought leadership and online marketing.

5 Reasons Why No One Reads Your Content (And How To Fix That!)

A blogger without a strategy is like a chef with a shiny new frying pan without ingredients nor diners to create a meal. Here's how to focus on what matters in your content investment.

Why Content Distribution Is Key to Your Firm's Marketing Success

Smart distribution puts your work in front of the people you want to reach where they gather. Here's why it matters.

Focus On These Two 'Reader Engagement' Goals to Make Your Firm's Content More Strategic...

Random acts of content don't make for a strategy. Here's what does: a focus on reader behaviors.

Checklist: Nine Ways to Find BD Opportunities In Your Reader Analytics

As you peruse your reader data, look for answers to the following nine questions. The answers will help you identify business development next steps...

Make Your Content Investment More Strategic By Tracking These Seven Simple Metrics

One way to be more strategic with your content efforts: track basic metrics and, at regular intervals, meet to discuss their meaning and next steps as a result of your shared insights and observations. Here's what to track and how.

3 Easy Ways to Find New Writing Ideas On JD Supra

Paul Ryplewski's Tip of the Week looks at how anyone can find new writing ideas once logged into JD Supra.

Write to Be Scanned By Busy Readers... [Video]

This quick-hit content marketing tip explains why (and how) you should write to be scanned by busy readers.

No More Random Acts of Content, Please... [Video]

To be known for your expertise, turn the topics you write about into mini campaigns, not single, one-off posts that don't get the attention they deserve.

How to Work With a Blocked Writer to Create Compelling Content [Video]

Video tip: If you're working with a writer in your firm who wants to write but can't get it done, use this simple exercise to help.

How Your PR Team Can Use JD Supra for Media Wins... [Video]

A recording of a JD Supra client webinar in which Adrian Lurssen covers the practical ways your firm's PR team can use content and JD Supra's reach to create successful media opportunities.

Ary Rosenbaum - How I Built My Practice Using Writing and JD Supra

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his national law practice using writing and JD Supra.

How One Law Firm Motivates Its Attorneys to Write...

Marisa Gonzalez Eubanks, Director of Marketing and Business Development at Rumberger, Kirk & Caldwell, describes how JD Supra helps to motivate attorneys in her firm to write.

Client Tip: Share Your Reader Data With Your RFP Team... [Video]

Identify the legal issues and concerns that resonate with readers in companies you've pitched. Use these insights to steer future proposals, offer private CLEs, and focus other content efforts.

3 Great Sources for Ongoing Writing Ideas [Video]

Listen to this archived recording of a client webinar hosted by JD Supra's Adrian Lurssen as he discusses three excellent sources for ongoing writing ideas and how to make the most of them.

Checklist: How to Create an Editorial Schedule (Your Team Will Use)

An editorial calendar captures more than a list of writing assignments. It answers for everyone on the team: why are we doing this? How are we doing it? Who is doing it? When are we doing it? What are we doing?