tips

[Checklist] 20 Marketing & BD Questions to Ask When Looking at Your Analytics

A checklist of some of the most important questions to consider when evaluating your firms analytics and reader data in any given period.

Always Ask These Marketing & BD Questions of Your Content Analytics

Paul Ryplewski looks at key questions you should always bring to your firm's analytics, and how they match up with behavior in the marketing and BD funnel.

Analytics: How to Use Your Reader Data to Support Business Development

What can we do with reader data in our analytics when the person's name and position/role are not included? Paul Ryplewski explains.

How to Turn Your Media Readership Into Media Relationships [Video]

Looking for ways to follow up on your attorneys' reader analytics? Here's a quick an easy way tip on turning media readership into relationships.

How to Break the Ice and Turn Your Readers Into Network Connections...

From JD Supra's VP of Client Services, here are some easy ways to follow up with your online readers to turn them into meaningful network connections.

How To Support & Inspire Writers In Your Firm (Based On Their Behavior & Comfort Level With Writing...)

JD Supra's VP of Client Services offers best ways to support writers in your firm, based on how they feel about thought leadership and online marketing.