Strategic Visibility – Help a Specific Author Stand Out for their Expertise

Written by JD Supra | Oct 2, 2024 8:57:56 PM

 

Looking for a strategic way to generate additional, ongoing visibility for a specific person or group?

JD Supra's Author Spotlight feature enables you to drive ongoing attention  to individual authors, attorneys, and/or practice group leaders within your firm from key decision-makers, media members, and other target readers.

Ensure exclusive, sustained promotion of your author(s) with:

  • A custom editorial piece about the author published on JD Supra and promoted on our website, email digest, partner sites, and social media;
  • Featured highlight at the top of daily email digests in the topics within the author’s practice area;
  • Promotion within our social channels (LinkedIn, etc);
  • Author Spotlight featured on JD Supra’s  home page.

A mini-campaign, focused on one of your authors

Consider each Spotlight as a strategic, mini-campaign that builds upon the terrific visibility enjoyed by all thought leaders on JD Supra. 

Each campaign focuses on a select individual (as chosen by the firm) and their expertise over a sustained period. JD Supra’s Client Service team collaborates with each firm, ensuring that you use the Author Spotlight in a manner that supports your overarching marketing & BD goals.

How to get started

As with JD Supra’s Webinar & Events Promotion and Featured Content offerings, the Author Spotlight is an add-on feature exclusively available to JD Supra clients.

Cost depends on which package clients opt to deploy: four, eight, or twelve spotlights.

[*Note: like the Sponsored Content offering, select topics and practice areas within the Daily Digest are available on a first-come, first-served basis. If you are eager to generate sustained visibility within a particular category for one of your authors, act quickly to secure exclusive promotion within that category.]