Write To Be Read: Mention Your Readers Directly In Your Titles

My colleague Adrian Lurssen has written about how thought leaders can easily incorporate three storytelling techniques into their writing to more actively engage readers.

I want to focus on just one of Adrian's ideas because it is easy to implement and, as we have seen time and again, can make a big difference to connecting with the readers that matter to you. In short:

Mention your readers directly in your headlines

Here are three examples of recent popular posts on JD Supra that identify target audiences in the title:

• Anti-Money Laundering Obligations for Virtual Currency Companies
• Blockchain Technology Ensuring Safe Transport In The Global Seafood Industry
• Insurers of Directors and Officers of Delaware Corporations Must Take Heed of The Superior Court’s Recent Murdock Decision

Share this tip with the writers in your firm — and encourage anyone with a stake in your content efforts to read Adrian's storytelling post in full.

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[This post appeared originally as a JD Supra Tip of the Week, emailed each Thursday morning by VP of client service, Paul Ryplewski. Clients: to receive Paul's tips by email, log into your account dashboard and select Tip of the Week on your Subscriptions page. ]