My colleague Adrian Lurssen has written about how thought leaders can easily incorporate three storytelling techniques into their writing to more actively engage readers.
I want to focus on just one of Adrian's ideas because it is easy to implement and, as we have seen time and again, can make a big difference to connecting with the readers that matter to you. In short:
Mention your readers directly in your headlines
Here are three examples of recent popular posts on JD Supra that identify target audiences in the title:
- Anti-Money Laundering Obligations for Virtual Currency Companies
- Blockchain Technology Ensuring Safe Transport In The Global Seafood Industry
- Insurers of Directors and Officers of Delaware Corporations Must Take Heed of The Superior Court’s Recent Murdock Decision
Share this tip with the writers in your firm — and encourage anyone with a stake in your content efforts to read Adrian's storytelling post in full.
*
[This post appeared originally as a JD Supra Tip of the Week, emailed each Thursday morning by VP of client service, Paul Ryplewski. Clients: to receive Paul's tips by email, log into your account dashboard and select Tip of the Week on your Subscriptions page. ]