As artificial intelligence continues to transform the way people search for and consume legal information, it’s critical for law firm marketers and content strategists to understand the difference between two important (and very different) concepts:
AI Training vs. AI Visibility
- Training: This refers to AI platforms using content to teach their underlying models how to write, reason, and generate text. In training, content is absorbed to improve the AI’s capabilities. The result: the model gets “smarter,” but your firm’s name, expertise, and authorship may disappear in the process.
- Visibility: This refers to AI platforms referencing specific content within responses to user queries — always with attribution to the source (your firm, your author) and ideally with a direct link to the full content. In this scenario, your firm’s thought leadership works much like it does in traditional search: someone asks a question, and your content helps answer it, positioning your firm as a trusted advisor.
At JD Supra, our focus is squarely on visibility — ensuring your work gets surfaced (with proper attribution and direct links) in AI-powered answers to business leaders, in-house counsel, and others seeking reliable insight.
How to Prepare Your Content for AI Discovery
To maximize your visibility within AI responses, format your content with clarity and structure in mind. Some best practices:
1. Use Clear, Direct Titles that match the questions your target audience asks (think: “What Employers Need to Know About California’s New Noncompete Law”).
2. Write in Plain Language — AI favors content that is easy to parse, summarize, and match to user queries. (This also reinforces what we hear time and again from in-house counsel: "Frame your guidance in ways that anyone can understand, so I can share it with my management team.")
3. Incorporate FAQs or Q&A Formatting — AI is built to recognize question-answer structures, making content more likely to appear directly in responses.
4. Create Structured, Well-Organized Posts — Use clear headings, bullet points, and summaries that make it easy for both human readers and AI systems to grasp key points quickly.
5. Cover Timely, Emerging Issues — AI tools are built to surface the most relevant and up-to-date answers for user questions, so staying current increases your visibility.
6. Publish on Trusted Platforms with High Authority — Like JD Supra, where legal content is curated, categorized, and delivered to an engaged, professional audience (this signals value to AI models).
The bottom line: JD Supra’s focus on visibility, not training ensures your work isn’t just helping AI get smarter — it’s helping you get seen, recognized, and contacted by exactly the people you want to reach.