Just because you can send a piece of business analysis to a client doesn't mean they'll read it. Work to make that happen.
A checklist of some of the most important questions to consider when evaluating your firms analytics and reader data in any given period.
Paul Ryplewski looks at key questions you should always bring to your firm's analytics, and how they match up with behavior in the marketing and BD funnel.
JD Supra's Paul Ryplewski on how thought leadership finds a regional audience online — and what you can do to make sure your content is found.
Focusing your writing on a specific topic typically also means focusing your attention on the needs of specific audience and, in the online landscape, that's a very good idea.
Watch a video recording of a JD Supra client webinar reporting from the front lines of COVIS-19 content, with editorial best practices and suggestions.
What can we do with reader data in our analytics when the person's name and position/role are not included? Paul Ryplewski explains.
JD Supra's Paul Ryplewski explains how lawyers can focus their thought leadership right now to ensure they are noticed, read, and useful.
Written for marketing and BD professionals to share with anyone producing thought leadership in a law firm right now, these pointers come from JD Supra editors who have been working around the clock organizing and publishing COVID-19 content.
Paul Ryplewski, JD Supra's VP of Client Service, offers two tips for law firm content and communications during the COVID-19 crisis.
Make sure that your practice group heads, industry leads, and anybody with a specific focus working with a team within your firm has the ability to log into JD Supra and build data reports. Here's why.
Learn how Clinton Gary's marketing and BD team uses JD Supra reader data to hear the voice of their clients and identify trends in the broader marketplace.
Paul Ryplewski looks at the powerful spread of shareable content on LinkedIn, and how your firm can benefit.
Looking for ways to follow up on your attorneys' reader analytics? Here's a quick an easy way tip on turning media readership into relationships.
Lorraine Sullivan describes how a mixture of the right readers and robust analytics from JD Supra keeps attorneys motivated to develop thought leadership.
A quick look at recent media visibility earned by clients for their thought leadership published on JD Supra.
Examples of how to turn your next in-person event or conference into targeted thought leadership and ongoing visibility.
How to turn your annual marketing report into a strategic, internal conversation about your content efforts across practice groups and industries.