Make sure that your practice group heads, industry leads, and anybody with a specific focus working with a team within your firm has the ability to log into JD Supra and build data reports. Here's why.
video tips
This quick-hit content marketing tip explains why (and how) you should write to be scanned by busy readers.
To be known for your expertise, turn the topics you write about into mini campaigns, not single, one-off posts that don't get the attention they deserve.
Learn how a single change to your writing can lead to wider readership and engagement with your thought leadership.
Video tip: If you're working with a writer in your firm who wants to write but can't get it done, use this simple exercise to help.
With every new piece of writing, you need to convince a busy reader to stop what they're doing and click to read you, now. Here's how.
Develop an easy writing habit that will shine a spotlight on the main takeaway(s) in your insights so that your readers don't have to work to find them.
Identify the legal issues and concerns that resonate with readers in companies you've pitched. Use these insights to steer future proposals, offer private CLEs, and focus other content efforts.