video tips

Write to Be Scanned By Busy Readers... [Video]

This quick-hit content marketing tip explains why (and how) you should write to be scanned by busy readers.

No More Random Acts of Content, Please... [Video]

To be known for your expertise, turn the topics you write about into mini campaigns, not single, one-off posts that don't get the attention they deserve.

Don't Write About the Law... [Video]

Learn how a single change to your writing can lead to wider readership and engagement with your thought leadership.

How to Work With a Blocked Writer to Create Compelling Content [Video]

Video tip: If you're working with a writer in your firm who wants to write but can't get it done, use this simple exercise to help.

How To Craft a Title People Will Want to Click [Video]

With every new piece of writing, you need to convince a busy reader to stop what they're doing and click to read you, now. Here's how.

Help Your Busy Readers Get the Point Up Front... [Video]

Develop an easy writing habit that will shine a spotlight on the main takeaway(s) in your insights so that your readers don't have to work to find them.

Client Tip: Share Your Reader Data With Your RFP Team... [Video]

Identify the legal issues and concerns that resonate with readers in companies you've pitched. Use these insights to steer future proposals, offer private CLEs, and focus other content efforts.