This quick-hit content marketing tip explains why (and how) you should write to be scanned by busy readers.
Video tip: If you're working with a writer in your firm who wants to write but can't get it done, use this simple exercise to help.
With every new piece of writing, you need to convince a busy reader to stop what they're doing and click to read you, now. Here's how.
Develop an easy writing habit that will shine a spotlight on the main takeaway(s) in your insights so that your readers don't have to work to find them.
Identify the legal issues and concerns that resonate with readers in companies you've pitched. Use these insights to steer future proposals, offer private CLEs, and focus other content efforts.