Paul Ryplewski reviews JD Supra’s analytics in three categories – Awareness, Engagement, and Growth – and looking at appropriate features within each.
We recently asked top JD Supra authors to shed light on how they leveraged their analytics and reader data. Here's what we heard back - five metrics tips for everyone...
If you're trying to answer the oft-asked question "What should we do with our reader data to support business growth?" start here, with these smart practices.
A checklist of some of the most important questions to consider when evaluating your firms analytics and reader data in any given period.
Paul Ryplewski looks at key questions you should always bring to your firm's analytics, and how they match up with behavior in the marketing and BD funnel.
What can we do with reader data in our analytics when the person's name and position/role are not included? Paul Ryplewski explains.
A look at the data included in JD Supra's annual and quarterly Visibility Reports, an overview of content successes emailed to clients.
Make sure that your practice group heads, industry leads, and anybody with a specific focus working with a team within your firm has the ability to log into JD Supra and build data reports. Here's why.
Learn how Clinton Gary's marketing and BD team uses JD Supra reader data to hear the voice of their clients and identify trends in the broader marketplace.
What's a good way to follow up when you learn that the CEO of a notable company has shared your firm's thought leadership on Twitter, LinkedIn, or Facebook?
Burr & Forman's Clinton Gary explains why JD Supra has been a staple of his marketing budget and data source over many years and three firms.
Looking for ways to follow up on your attorneys' reader analytics? Here's a quick an easy way tip on turning media readership into relationships.
Lorraine Sullivan describes how a mixture of the right readers and robust analytics from JD Supra keeps attorneys motivated to develop thought leadership.
How to turn your annual marketing report into a strategic, internal conversation about your content efforts across practice groups and industries.