In our Field Guide to Your Reader Data, we outline different scenarios that can appear in your analytics and how marketing and BD teams can get those signals to the people inside the firm who can help make sense of them. Here's another way to approach making sense of your reader data.
analytics
Reader data tells you something happened. The people, relationships, business priorities and market knowledge around it help give that data its shape. This guide helps all of it...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
In this episode of How-To Under Two, Vinson & Elkins Chief Communications Officer Allan Schoenberg shares how to tell if your message truly connects.
Reader Highlight emails land in your inbox during the workweek to do one simple thing: alert you to noteworthy engagement with your firm’s thought leadership — right when it happens.
On JD Supra, you’re not just distributing content to a target audience — you’re gathering valuable reader data and engagement insights to fuel your entire media relations strategy.
In this episode of 'How To ... In Under Two' attorney and award-winning thought leader Michael Volkov explains exactly how he uses his JD Supra analytics to connect with targeted, notable readers to expand his network. Easy as 1, 2, 3...
Is using JD Supra-hosted content in your next ad campaign a radical idea? No. It's just smart strategy. Here's why...
Paul Ryplewski explains JD Supra's 'Readers Report' analytics dashboard
Paul Ryplewski explains JD Supra's 'Content Report' analytics dashboard
Paul Ryplewski reviews JD Supra’s analytics in three categories – Awareness, Engagement, and Growth – and looking at appropriate features within each.
Report Builder streamlines your team's ability to create, schedule, and share JD Supra analytics reports in support of their marketing and business development work.
I frequently recommend the following three easy tricks to mine analytics for interesting gems, opportunities, and next steps...
We answer frequently asked questions about JD Supra's Firm Usage Report, a quarterly email to clients.
We recently asked top JD Supra authors to shed light on how they leveraged their analytics and reader data. Here's what we heard back - five metrics tips for everyone...
When it comes to thought leadership in law firm marketing, success can be many things. Here's how to create your framework for success.
In this episode of 'How To ... In Under Two' Paul Ryplewski explains in just two minutes how clients can monitor and measure readership and engagement with their thought leadership by accessing their JD Supra analytics.
If you're trying to answer the oft-asked question "What should we do with our reader data to support business growth?" start here, with these smart practices.