When it comes to thought leadership in law firm marketing, success can be many things. Here's how to create your framework for success.
If you're trying to answer the oft-asked question "What should we do with our reader data to support business growth?" start here, with these smart practices.
A checklist of some of the most important questions to consider when evaluating your firms analytics and reader data in any given period.
Paul Ryplewski looks at key questions you should always bring to your firm's analytics, and how they match up with behavior in the marketing and BD funnel.
What can we do with reader data in our analytics when the person's name and position/role are not included? Paul Ryplewski explains.
Make sure that your practice group heads, industry leads, and anybody with a specific focus working with a team within your firm has the ability to log into JD Supra and build data reports. Here's why.
Learn how Clinton Gary's marketing and BD team uses JD Supra reader data to hear the voice of their clients and identify trends in the broader marketplace.
What's a good way to follow up when you learn that the CEO of a notable company has shared your firm's thought leadership on Twitter, LinkedIn, or Facebook?
Burr & Forman's Clinton Gary explains why JD Supra has been a staple of his marketing budget and data source over many years and three firms.
Looking for ways to follow up on your attorneys' reader analytics? Here's a quick an easy way tip on turning media readership into relationships.
Lorraine Sullivan describes how a mixture of the right readers and robust analytics from JD Supra keeps attorneys motivated to develop thought leadership.
How to turn your annual marketing report into a strategic, internal conversation about your content efforts across practice groups and industries.
How to better leverage your content on JD Supra? Here's one of the quickest, easiest, and most impactful ways to do exactly that...
In three easy steps, how JD Supra can help you dominate as thought leader for a strategically important market segment, practice area, or subject focus.
What's your next move? Paul Ryplewski with three ways JD Supra's Beacon Insights can help your business development teams make smart, data-driven market decisions.
File under: intelligent intelligence. Kara McKenna offers seven takeaways from a recent webinar on JD Supra's new Beacon Insights data dashboards.
Paul Ryplewski shows to easy ways to help the authors in your firm get ongoing access to their JD Supra reader analytics.