JD Supra's 'LinkedIn Sync' enables authors to connect who they know and what they know in just a few clicks
While this seamless social automation makes ongoing sharing of author content from JD Supra to LinkedIn very easy, there are additional marketing and BD benefits beyond mere convenience. Use 'LinkedIn Sync' to:
1. Leverage the networking power of your entire organization
Once synced, each new piece of their JD Supra content will automatically be shared with an author's LinkedIn network, enabling them to consistently:
- engage colleagues, clients, and other valuable connections with their insights and thought leadership;
- stay top-of-mind and save time as they extend their readership via their professional network and followers.
- increase their readership as every engagement with their content on LinkedIn draws in more people (connections of connections), further magnifying their reach.
With every new sync, the readership of your organization's thought leadership increases exponentially on LinkedIn, all without the hassle of manually sharing one post at a time.
2. Monitor LinkedIn engagement with all of your authors' content in one analytics dashboard
Every sync between the two platforms enables you to monitor and respond to LinkedIn engagement with your content (likes, comments, etc.) in a single dashboard: your JD Supra analytics.
Indeed, LinkedIn engagement for each synced author is collected and included in your JD Supra analytics. The more authors synced, the more powerful this window for marketing and BD professionals at your organization into social engagement (and follow-up opportunities!) based on your thought leadership.
Your next steps
JD Supra's 'Manage Author' dashboard allows you to invite all of your authors to sync to LinkedIn with the click of a button (or, you can invite them individually, whichever you prefer).
Moreover, when you do click to invite, you'll have a chance to review and edit the invitation text sent to each author. Update as you see fit, or hit send after you've read the default message.
- Click the "Invite All Authors to Sync" button at the top of your dashboard
- Preview the invitation and make any edits you'd like
- Click "send" and you're done!
