---
title: [Video How-To:] Know When Your Message Connects
description: In this episode of How-To Under Two, Vinson & Elkins Chief Communications Officer Allan Schoenberg shares how to tell if your message truly connects.
image: https://resources.jdsupra.com/hubfs/JDS%20Slide%20Template%20for%20Office%20Hours%20%26%20Others%20Videos%20%281920%20x%201020%20px%29.png
---

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# [Video How-To:] Know When Your Message Connects

In this episode of *How-To In Under Two*, Vinson & Elkins Chief Communications Officer Allan Schoenberg shares how to tell if your message truly connects. There’s no single light bulb moment that confirms success, but by watching the right signals—from media pickup to website traffic—you can see when your insights are resonating with the audience you want to reach.

In his conversation with Paul Ryplewski, Allan discusses how consistency and curiosity reveal what’s working, emphasizing the importance of understanding how people engage with your firm’s thought leadership across channels.

This clip is excerpted from a longer Office Hours webinar conversation with Allan, available in full to all JD Supra clients upon login. Read the webinar recap [here](https://www.jdsupra.com/legalnews/on-marketing-that-actually-moves-the-6200193/).

***

[*How-To In Under Two *is an ongoing series of videos](https://resources.jdsupra.com/allposts/tag/how-to-in-under-two) covering, in two minutes or less, the tools, features, and benefits of a JD Supra account for clients. Have a question you'd like to see answered in a video? Let us know.

 Tags: [Content Marketing](https://resources.jdsupra.com/allposts/tag/content-marketing), [JD Supra How-To](https://resources.jdsupra.com/allposts/tag/jd-supra-how-to), [Analytics](https://resources.jdsupra.com/allposts/tag/analytics), [Video Tip](https://resources.jdsupra.com/allposts/tag/video-tip), [Content Strategy](https://resources.jdsupra.com/allposts/tag/content-strategy), [How-To In Under Two](https://resources.jdsupra.com/allposts/tag/how-to-in-under-two)

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Paul Ryplewski

VP of Client Services

JD Supra

> Have questions? We're here to help. Shoot me an email or [schedule a call](https://meetings.hubspot.com/paul203).

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