Got Strategic Focus?
In three easy steps, here's how JD Supra can help you, your practice group, or your entire firm dominate as thought leader(s) for a strategically important market segment, practice area, or subject focus:
1. Monitor other thought leadership — stay on top of the topic or practice area by following it in your JD Supra daily digest. In a once-a-day, morning email you'll receive latest writing by others (including your competition) also trying to inform and engage readers in this area/niche.
Stay on top of the best writers, try to understand who is leading the pack, and why...
2. Refine your approach with Beacon Insights — click from your JD Supra analytics dashboard to Beacon Insights for actionable intelligence and data-driven, strategic focus.
Optimize your approach by uncovering which industries and companies are most engaged with your topic. See which firms and authors are already dominating in this field (and, as above, spend understanding why).
Find next steps (informed by data) for your content, marketing, and BD activities...
3. Own the topic on JD Supra with Featured Listings — as you publish your own thought leadership (armed with insights from #1 and 2 above!), ensure that yours is the first and most visible content among readers with a Featured Placement in the topic(s) at hand. You'll get top placement in email digests and special promotion in social channels.
Questions about any of this? Drop us a note in the contact field to the right of this page.
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[This post appeared originally as a JD Supra Tip of the Week, emailed each Thursday morning by VP of client service, Paul Ryplewski. Clients: to receive Paul's tips by email, log into your account dashboard and select Tip of the Week on your Subscriptions page. ]
