In our Field Guide to Your Reader Data, we outline different scenarios that can appear in your analytics and how marketing and BD teams can get those signals to the people inside the firm who can help make sense of them. Here's another way to approach making sense of your reader data.
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Reader data tells you something happened. The people, relationships, business priorities and market knowledge around it help give that data its shape. This guide helps all of it...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
The second of three account refresher tips from Paul Ryplewski.
The first of three account refresher tips from Paul Ryplewski.
Paul Ryplewski explains which tools and features become available to any author when they are initially published on JD Supra.
In this short How To … In Under Two clip, Rich shares how he helps his firm and authors stay focused on what really matters: who is reading their content, not just how many.
In this episode of How To ... In Under Two, Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, shares a smart way to get more mileage from your writing: repurpose it.
In this episode of How To ... In Under Two, Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, shares how she finds inspiration for her writing: by paying attention to what peers and other industry voices are talking about.
In this episode of 'How To ... In Under Two' Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, explains the value of providing expert guidance—not just a recap—when covering legal developments.
In this episode of 'How To ... In Under Two' attorney and award-winning thought leader Michael Volkov explains exactly how he uses his JD Supra analytics to connect with targeted, notable readers to expand his network. Easy as 1, 2, 3...
Paul Ryplewski explains JD Supra's 'Readers Report' analytics dashboard
Paul Ryplewski explains JD Supra's 'Content Report' analytics dashboard
Paul Ryplewski reviews JD Supra’s analytics in three categories – Awareness, Engagement, and Growth – and looking at appropriate features within each.
I frequently recommend the following three easy tricks to mine analytics for interesting gems, opportunities, and next steps...
First in a series, Paul Ryplewski shares next steps when someone on your team has written an especially popular post and you'd like to repeat the success.
Paul Ryplewski explains three editorial best practices firms use to make sure their thought leadership is noticed, read, and trusted by target readers.
Paul Ryplewski distills writing insights and advice from recent Q&A with JD Supra's award-winning thought leaders.