Paul Ryplewski reviews JD Supra’s analytics in three categories – Awareness, Engagement, and Growth – and looking at appropriate features within each.
pauls tips
I frequently recommend the following three easy tricks to mine analytics for interesting gems, opportunities, and next steps...
First in a series, Paul Ryplewski shares next steps when someone on your team has written an especially popular post and you'd like to repeat the success.
Paul Ryplewski explains three editorial best practices firms use to make sure their thought leadership is noticed, read, and trusted by target readers.
Paul Ryplewski distills writing insights and advice from recent Q&A with JD Supra's award-winning thought leaders.
Paul Ryplewski explains in two minutes how to update elements in your JD Supra profile: your "About" page; logo and header images; and branded background image.
Paul Ryplewski explains in two minutes how to access and use our Emerging Trend Reports, exclusive reports from JD Supra's editors on hot topics and trending items in 14 key practice areas.
Paul Ryplewski conducts a two-minute tour of JD Supra's Knowledge Center, a resource for clients that includes answers to account management questions...
In this episode of 'How To ... In Under Two' Paul Ryplewski explains in just two minutes how clients can monitor and measure readership and engagement with their thought leadership by accessing their JD Supra analytics.
In this episode of How To ... In Under Two Paul Ryplewski explains in just two minutes how clients can log into their account dashboard — and some of the tools available (analytics, etc) once logged in.
If you're trying to answer the oft-asked question "What should we do with our reader data to support business growth?" start here, with these smart practices.
A checklist of some of the most important questions to consider when evaluating your firms analytics and reader data in any given period.
JD Supra's Paul Ryplewski on how thought leadership finds a regional audience online — and what you can do to make sure your content is found.
Focusing your writing on a specific topic typically also means focusing your attention on the needs of specific audience and, in the online landscape, that's a very good idea.
What can we do with reader data in our analytics when the person's name and position/role are not included? Paul Ryplewski explains.
JD Supra's Paul Ryplewski explains how lawyers can focus their thought leadership right now to ensure they are noticed, read, and useful.
Written for marketing and BD professionals to share with anyone producing thought leadership in a law firm right now, these pointers come from JD Supra editors who have been working around the clock organizing and publishing COVID-19 content.
Paul Ryplewski, JD Supra's VP of Client Service, offers two tips for law firm content and communications during the COVID-19 crisis.
Make sure that your practice group heads, industry leads, and anybody with a specific focus working with a team within your firm has the ability to log into JD Supra and build data reports. Here's why.
What's a good way to follow up when you learn that the CEO of a notable company has shared your firm's thought leadership on Twitter, LinkedIn, or Facebook?