JD Supra Analytics: Understanding Your 'Content Report'


[One of a series of tips in which Paul Ryplewski shares best practices focused on different reports and dashboards within your JD Supra analytics:]

Let's look at your Content Details dashboard, one of the key ways to see how your publications are reaching new readers on JD Supra.

Visit your Content Report to understand:

  • the total number of reads of your work within a specific timeframe (default is the last 30 days);
  • the total number of new posts we published on your behalf during that period; and
  • the individual performance of publications (listed in ascending order of popularity) within the date range.

Use this information to:

  • Identify your top-performing thought leadership, to guide editorial planning and content strategy (encourage authors to double down on your successes: one popular post is good; a focused series is even better);
  • Write follow-up posts based on the cool, new AI-powered editorial suggestions included below each individual piece of content;
  • Inspire new or prospective authors within your organization (by showing them just how far their own thought leadership can reach);
  • Surface new opportunities with older work (why is your trademarks post, published two years ago, earning new readership today? Time to update or write a follow-up? Is this a new marketing or BD opportunity with clients or prospects?)
  • Stay on top of your firm's publishing cadence (compare your total reads relative to the number of new posts published within the date range: are the numbers steady or fluctuating?).

Customize your Content Report by:

  • opting to include only content published within the selected date range, which will show how well your most recent work is performing (versus all work over the lifetime of your presence on JD Supra);
  • extending the date range (to quarterly, six months, a year) to measure engagement with your thought leadership over a wider timeframe and see which posts, topics, and authors have the most sustained readership;
  • filtering the report to focus on a single author (or, say, a practice group or blogging team); a specific subject covered within your firm's publications; or content that comes to JD Supra from a specific source (one of your blogs or resource centers, etc). Also filter by 'Engagement' to see which posts have received the most social media activity – including links to jump directly to that engagement.

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Paul Ryplewski is VP of Client Services at JD Supra. This post originally appeared as one in a series of Paul's weekly, best practice email tips