[Video How-To:] Reach More Readers

In this episode of How To ... In Under Two, Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, shares a smart way to get more mileage from your writing: repurpose it.

In conversation with Paul Ryplewski, she explains how turning a written article into a podcast topic, video discussion, or webinar insight not only reinforces your expertise but also helps reach new audiences in different formats.

This clip is excerpted from a longer Office Hours webinar conversation with Dunaevsky, available in full to all JD Supra clients upon login.

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How To ... In Under Two is an ongoing series of videos covering, in two minutes or less, the tools, features, and benefits of a JD Supra account for clients. Have a question you'd like to see answered in a video? Let us know.

Tags: Content Marketing, JD Supra How-To, Video Tip, Content Strategy, Writing Ideas, Paul's Tips, How-To In Under Two