---
title: [Video How-To:] Reach More Readers
description: "In this episode of How To ... In Under Two, Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, shares a smart way to get more mileage from your writing: repurpose it."
image: https://resources.jdsupra.com/hubfs/Office%20Hours%20Template%20for%20under%202%20min%20clips%20-%20Yelena%20Videos.png
---

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# [Video How-To:] Reach More Readers

In this episode of *How-To In Under Two,* Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, shares a smart way to get more mileage from your writing: repurpose it.

In conversation with Paul Ryplewski, she explains how turning a written article into a podcast topic, video discussion, or webinar insight not only reinforces your expertise but also helps reach new audiences in different formats.

This clip is excerpted from a longer *Office Hours* webinar conversation with Dunaevsky, available in full to all JD Supra clients [upon login](https://www.jdsupra.com/login.aspx).

***

[*How-To In Under Two *is an ongoing series of videos](https://resources.jdsupra.com/allposts/tag/how-to-in-under-two) covering, in two minutes or less, the tools, features, and benefits of a JD Supra account for clients. Have a question you'd like to see answered in a video? Let us know.

 Tags: [Content Marketing](https://resources.jdsupra.com/allposts/tag/content-marketing), [JD Supra How-To](https://resources.jdsupra.com/allposts/tag/jd-supra-how-to), [Video Tip](https://resources.jdsupra.com/allposts/tag/video-tip), [Content Strategy](https://resources.jdsupra.com/allposts/tag/content-strategy), [Writing Ideas](https://resources.jdsupra.com/allposts/tag/writing-ideas), [Paul's Tips](https://resources.jdsupra.com/allposts/tag/pauls-tips), [How-To In Under Two](https://resources.jdsupra.com/allposts/tag/how-to-in-under-two)

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[Case Studies](https://resources.jdsupra.com/case-studies)

 

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Paul Ryplewski

VP of Client Services

JD Supra

> Have questions? We're here to help. Shoot me an email or [schedule a call](https://meetings.hubspot.com/paul203).

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