Paul Ryplewski looks at key questions you should always bring to your firm's analytics, and how they match up with behavior in the marketing and BD funnel.
File under: intelligent intelligence. Kara McKenna offers seven takeaways from a recent webinar on JD Supra's new Beacon Insights data dashboards.
From JD Supra's VP of Client Services, here are some easy ways to follow up with your online readers to turn them into meaningful network connections.
An inside perspective adapted from the original by Olga Mack, Bay Area-based attorney, general counsel, startup advisor, mentor, and executive.
JD Supra's VP of Client Services offers best ways to support writers in your firm, based on how they feel about thought leadership and online marketing.
As you peruse your reader data, look for answers to the following nine questions. The answers will help you identify business development next steps...
An editorial calendar captures more than a list of writing assignments. It answers for everyone on the team: why are we doing this? How are we doing it? Who is doing it? When are we doing it? What are we doing?