If your firm publishes on JD Supra, you’re not just distributing content to a targeted audience — you’re also gathering valuable reader data and engagement insights that can fuel your entire media relations strategy.
Here are 10 ways PR pros can put JD Supra’s tools and analytics [organized into your very own dashboard] to work to amplify your firm’s visibility and strengthen relationships with the press:
1. Pitch Smarter with Data-Driven Angles
Reporters are always looking for fresh angles on recurring stories. JD Supra’s Beacon Insights and your own reader analytics show you exactly which topics, legal developments, and headlines are drawing the most attention from specific industries — or even individual companies.
Action item: Use this intelligence to craft data-backed pitches:
"Your recent coverage of emerging AI regulations focused on risk to large tech companies — but our readership data shows that mid-sized manufacturers are also paying close attention to potential supply chain impacts. We have an expert on hand if you’re expanding coverage."
2. Mine Your Referral Traffic for Media Mentions
JD Supra analytics show you where inbound traffic comes from — including media outlets and niche blogs that link to your work.
Action item: Regularly scan referrals for media links, visit those sites to see what other content they produce, and look for opportunities to engage.
For example, if a legal blog that frequently runs webinars linked to your article, reach out and say: "Thanks for referencing our piece. Our author would be happy to join a future panel or contribute additional insight if you’re planning more coverage."
This turns a one-time citation into an ongoing relationship.
3. Build Your Attorney Media Profiles Based on Real Interest
JD Supra’s reader data reveals which journalists, editors, and bloggers are reading your firm’s content — and which topics interest them most. Even when (based on subscriber permissions) you don’t see individual names, the company-level data often shows media organizations reading your work.
Action item: Use this insight to
- update your internal media lists, mapping specific reporters to the right attorneys,
- fine-tune attorney bios to highlight their most-read areas of expertise,
- flag these attorneys as PR priorities when breaking news hits that matches their top-read topics.
4. Spot Trends Beyond Your Practice Areas
Your attorneys might write in specific niches (like employment law or cybersecurity), but JD Supra’s platform-wide analytics give you a cross-industry view of what’s trending.
Action item: Use JD Supra’s Trending Topics alerts (via your account dashboard) to see what’s resonating across sectors. This helps you pitch timely cross-disciplinary stories to reporters who are always looking for unexpected connections between legal developments and broader industry impacts.
5. Create Internal 'Media Radar' Briefings for Key Attorneys
PR teams don’t just secure coverage — they also prepare attorneys to respond when reporters call.
Action item: Use JD Supra analytics to create monthly media radar reports for your most visible attorneys, highlighting:
- which topics in their work is drawing media attention,
- which outlets or blogs are referencing their content,
- which journalists and/or organizations have been reading their updates.
This helps attorneys understand the media landscape before the next big story breaks — and positions them to be proactive sources.
6. Identify Media-Adjacent Readers for New PR Outreach
Some influential readers come to your publications from media-adjacent organizations — think think tanks, trade associations, or professional groups that influence editorial calendars.
Action item: Use company-level reader data to spot these groups and add them to your PR outreach lists. A policy organization that repeatedly reads your content could be the perfect partner for joint reports, guest columns, or co-branded webinars that naturally attract press attention.
7. Use Data to Justify Proactive Thought Leadership Campaigns
Sometimes the best PR move is to create your own news.
Action item: Use JD Supra’s reader data and trending topics to make the internal case for publishing an insight series around a high-interest topic — positioning your firm as a go-to source before the media even starts calling.
8. Track Media Consumption by Your Key Clients’ Industries
You’re not just promoting attorneys — you’re managing the firm’s reputation within key client sectors.
Action item: Use JD Supra’s industry-level readership data to understand
- what legal issues your clients’ industries are consuming most.
- which media outlets cover those topics.
- how your firm’s content stacks up against others in terms of engagement.
9. Use Analytics to Benchmark and Report PR Success
PR measurement can be challenging — but readership data is a clear, quantifiable metric of visibility.
Action item: Incorporate JD Supra metrics into your internal PR reports to show
- how many times firm content was read by the media.
- which topics drew the most editorial interest.
- how many new media relationships emerged from content-based outreach.
10. And Last But Not Least: Turn Direct Reads into Direct Relationships
Whenever JD Supra’s reader data shows a journalist reading your work, seize the opportunity — even if you don’t mention the specific read.
Action item: If a legal affairs reporter at Bloomberg reads your partner’s post, reach out and say: "I wanted to introduce myself as a contact for [attorney] — we’ve seen your excellent coverage of [topic] and wanted to make sure you know [attorney] is always available as a resource."
Whether you mention the readership directly is your call — but the connection is yours to make.
For PR professionals, visibility doesn’t stop with publishing — and neither should the strategy. JD Supra delivers not just readership, but actionable insight into who’s paying attention, what they care about, and how to turn that attention into press coverage and long-term relationships.
We've even built you your own PR dashboard for easy access to the analytics, alerts, and other resources that support your work on JD Supra and at your firm. Jump in!
[*Anything you do that's not included in this list!? Drop us a line, we'd love to include your best practice(s)...]