---
title: [Video How-To:] Focus on Readership That Matters
description: "In this short How To … In Under Two clip, Rich shares how he helps his firm and authors stay focused on what really matters: who is reading their content, not just how many."
image: https://resources.jdsupra.com/hubfs/Office%20Hours%20Template%20for%20under%202%20min%20clips%20-%20Yelena%20Videos.png
---

[![JD Supra](https://resources.jdsupra.com/hubfs/JDSupra%20-Jan2018/image/logo-jdsupra-opt.svg) ](https://resources.jdsupra.com/)

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

# [Video How-To:] Focus on Readership That Matters

When it comes to readership, it’s easy to focus on big numbers. But as Rich Meneghello, Chief Content Officer at Fisher Phillips, reminds us: volume doesn’t always equal value.

In this short *How-To In Under Two* clip, Rich shares how he helps his firm and authors stay focused on what really matters: *who* is reading their content, not just how many.

This clip is excerpted from a longer *Office Hours* webinar conversation with Meneghello, available in full to all JD Supra clients [upon login](https://www.jdsupra.com/login.aspx).

***

[*How-To In Under Two *is an ongoing series of videos](https://resources.jdsupra.com/allposts/tag/how-to-in-under-two) covering, in two minutes or less, the tools, features, and benefits of a JD Supra account for clients. Have a question you'd like to see answered in a video? Let us know.

 Tags: [Content Marketing](https://resources.jdsupra.com/allposts/tag/content-marketing), [JD Supra How-To](https://resources.jdsupra.com/allposts/tag/jd-supra-how-to), [Video Tip](https://resources.jdsupra.com/allposts/tag/video-tip), [Content Strategy](https://resources.jdsupra.com/allposts/tag/content-strategy), [Writing Ideas](https://resources.jdsupra.com/allposts/tag/writing-ideas), [Paul's Tips](https://resources.jdsupra.com/allposts/tag/pauls-tips), [How-To In Under Two](https://resources.jdsupra.com/allposts/tag/how-to-in-under-two)

### Also Explore:

[What Is JD Supra?](https://resources.jdsupra.com/what-is-jd-supra-overview)

 

[Case Studies](https://resources.jdsupra.com/case-studies)

 

[What Our Clients Say](https://resources.jdsupra.com/allposts/word-on-the-street-testimonials)

 

Paul Ryplewski

VP of Client Services

JD Supra

> Have questions? We're here to help. Shoot me an email or [schedule a call](https://meetings.hubspot.com/paul203).

[Back to Top](https://resources.jdsupra.com/allposts/video-how-to-focus-on-readership-that-matters#top)

Copyright ©2026 JD Supra, LLC