When it comes to readership, it’s easy to focus on big numbers. But as Rich Meneghello, Chief Content Officer at Fisher Phillips, reminds us: volume doesn’t always equal value.
In this short How-To In Under Two clip, Rich shares how he helps his firm and authors stay focused on what really matters: who is reading their content, not just how many.
This clip is excerpted from a longer Office Hours webinar conversation with Meneghello, available in full to all JD Supra clients upon login.
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How-To In Under Two is an ongoing series of videos covering, in two minutes or less, the tools, features, and benefits of a JD Supra account for clients. Have a question you'd like to see answered in a video? Let us know.