[Video How-To:] Provide Real Value to Your Readers

In this episode of How To ... In Under Two Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, explains to Paul Ryplewski the value of providing expert guidance—not just a recap—when covering legal developments.

She shares why offering insight helps readers to understand what matters most and how they might respond.

This clip is excerpted from a longer Office Hours webinar conversation with Dunaevsky, available in full to all JD Supra clients upon login.

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How To ... In Under Two is an ongoing series of videos covering, in two minutes or less, the tools, features, and benefits of a JD Supra account for clients. Have a question you'd like to see answered in a video? Let us know.

Tags: Content Marketing, JD Supra How-To, Video Tip, Content Strategy, Writing Ideas, Paul's Tips, How-To In Under Two