No More Random Acts of Content, Please... [Video]

To be known for your expertise, turn the topics you write about into mini campaigns, not single, one-off posts that don't get the attention they deserve.

This simple but effective strategy will increase visibility for a practice group or specific expertise contained within your firm.

The takeaway: maintain a sustained writing campaign around specific issues to be seen as a thought leader.

Tags: Content Marketing, Content Strategy, Writing Ideas, Video Tips, Writing Support