In our Field Guide to Your Reader Data, we outline different scenarios that can appear in your analytics and how marketing and BD teams can get those signals to the people inside the firm who can help make sense of them. Here's another way to approach making sense of your reader data.
writing support
Reader data tells you something happened. The people, relationships, business priorities and market knowledge around it help give that data its shape. This guide helps all of it...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
Paul Ryplewski explains which tools and features become available to any author when they are initially published on JD Supra.
An inside perspective adapted from the original by Olga Mack, Bay Area-based attorney, general counsel, startup advisor, mentor, and executive.
This quick-hit content marketing tip explains why (and how) you should write to be scanned by busy readers.
To be known for your expertise, turn the topics you write about into mini campaigns, not single, one-off posts that don't get the attention they deserve.
Learn how a single change to your writing can lead to wider readership and engagement with your thought leadership.
Video tip: If you're working with a writer in your firm who wants to write but can't get it done, use this simple exercise to help.
With every new piece of writing, you need to convince a busy reader to stop what they're doing and click to read you, now. Here's how.
Develop an easy writing habit that will shine a spotlight on the main takeaway(s) in your insights so that your readers don't have to work to find them.
A super-simple but highly effective way to generate writing ideas in five quick steps.
Marisa Gonzalez Eubanks, Director of Marketing and Business Development at Rumberger, Kirk & Caldwell, describes how JD Supra helps to motivate attorneys in her firm to write.
Listen to this archived recording of a client webinar hosted by JD Supra's Adrian Lurssen as he discusses three excellent sources for ongoing writing ideas and how to make the most of them.
An editorial calendar captures more than a list of writing assignments. It answers for everyone on the team: why are we doing this? How are we doing it? Who is doing it? When are we doing it? What are we doing?
If you're already writing regularly and would like to fine-tune your topics, consider these three ways to respond to proven reader interests.