Paul Ryplewski looks at key questions you should always bring to your firm's analytics, and how they match up with behavior in the marketing and BD funnel.
JD Supra's Paul Ryplewski on how thought leadership finds a regional audience online — and what you can do to make sure your content is found.
A look at some of the media pickup and visibility earned by JD Supra clients during summer, 2020.
Focusing your writing on a specific topic typically also means focusing your attention on the needs of specific audience and, in the online landscape, that's a very good idea.
Vickie Spang, CMO of Am Law firm Sheppard Mullin, explains why she partners with JD Supra to extend the reach of her firm's thought leadership.
Watch a video recording of a JD Supra client webinar reporting from the front lines of COVIS-19 content, with editorial best practices and suggestions.
What can we do with reader data in our analytics when the person's name and position/role are not included? Paul Ryplewski explains.
Meet the 2020 Readers' Choice Award recipients: 26 firms and over 235 authors from among more than 50,000 who published on JD Supra in 2020.
A roundup of recent media pickup and visibility earned by JD Supra for their insights & commentary published on the site.
JD Supra's Paul Ryplewski explains how lawyers can focus their thought leadership right now to ensure they are noticed, read, and useful.
Written for marketing and BD professionals to share with anyone producing thought leadership in a law firm right now, these pointers come from JD Supra editors who have been working around the clock organizing and publishing COVID-19 content.
Paul Ryplewski, JD Supra's VP of Client Service, offers two tips for law firm content and communications during the COVID-19 crisis.
A look at the data included in JD Supra's annual and quarterly Visibility Reports, an overview of content successes emailed to clients.
A a quick look at some of the media pickup and visibility our clients have earned recently with their publications on JD Supra.
Make sure that your practice group heads, industry leads, and anybody with a specific focus working with a team within your firm has the ability to log into JD Supra and build data reports. Here's why.
Enterprise sales executive extraordinaire, Samantha McKenna, describes how JD Supra's branding, readership, and analytics have helped her create visibility and establish credibility with decision makers in the legal space.
Learn how Clinton Gary's marketing and BD team uses JD Supra reader data to hear the voice of their clients and identify trends in the broader marketplace.
Paul Ryplewski looks at the powerful spread of shareable content on LinkedIn, and how your firm can benefit.
What's a good way to follow up when you learn that the CEO of a notable company has shared your firm's thought leadership on Twitter, LinkedIn, or Facebook?
A recap of popular reads published on JD Supra during July, 2019.