Burr & Forman's Clinton Gary explains why JD Supra has been a staple of his marketing budget and data source over many years and three firms.
Lorraine Sullivan describes how a mixture of the right readers and robust analytics from JD Supra keeps attorneys motivated to develop thought leadership.
Jenna Schiappacasse, Director of Client Development at Rosenberg Martin Greenberg, talks about her firm's immediate ROI after partnering with JD Supra.
A look at how your expertise can extend beyond your own network on LinkedIn, with recent examples of clients whose work on JD Supra has advanced online as readers and corporations share with their own followers. The power of social content...
As you peruse your reader data, look for answers to the following nine questions. The answers will help you identify business development next steps...
One way to be more strategic with your content efforts: track basic metrics and, at regular intervals, meet to discuss their meaning and next steps as a result of your shared insights and observations. Here's what to track and how.
Ryan King, Director of Communications Ogletree Deakins, talks about how his firm earns terrific media results thanks to its partnership with JD Supra.
A recording of a JD Supra client webinar in which Adrian Lurssen covers the practical ways your firm's PR team can use content and JD Supra's reach to create successful media opportunities.
Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his national law practice using writing and JD Supra.
Marisa Gonzalez Eubanks, Director of Marketing and Business Development at Rumberger, Kirk & Caldwell, describes how JD Supra helps to motivate attorneys in her firm to write.
Identify the legal issues and concerns that resonate with readers in companies you've pitched. Use these insights to steer future proposals, offer private CLEs, and focus other content efforts.
Paul Ryplewski's Tip of the Week looks at three reader metrics everyone should monitor on JD Supra.
Data isn't the issue, it's what to do with all that data. Here are three approaches to fine tuning your content investment (and growing business) using your data.