---
title: Write to Be Scanned By Busy Readers... [Video]
description: This quick-hit content marketing tip explains why (and how) you should write to be scanned by busy readers.
---

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# Write to Be Scanned By Busy Readers... [Video]

 

 

*In the crowded online landscape, don't just write to be read. Also do this.*

This quick-hit content marketing tip explains why (and how) you should write to be scanned by busy readers. Use this helpful technique to communicate directly to your audience and let them know: *this is for you*, *here's why you should stop what you're doing and read now*...

 

 Tags: [Content Marketing](https://resources.jdsupra.com/allposts/tag/content-marketing), [Content Strategy](https://resources.jdsupra.com/allposts/tag/content-strategy), [Writing Ideas](https://resources.jdsupra.com/allposts/tag/writing-ideas), [Editorial Support](https://resources.jdsupra.com/allposts/tag/editorial-support), [Video Tips](https://resources.jdsupra.com/allposts/tag/video-tips), [Writing Support](https://resources.jdsupra.com/allposts/tag/writing-support)

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Paul Ryplewski

VP of Client Services

JD Supra

> Have questions? We're here to help. Shoot me an email or [schedule a call](https://meetings.hubspot.com/paul203).

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