One way to be more strategic with your content efforts: track basic metrics and, at regular intervals, meet to discuss their meaning and next steps as a result of your shared insights and observations. Here's what to track and how.
analytics
Identify the legal issues and concerns that resonate with readers in companies you've pitched. Use these insights to steer future proposals, offer private CLEs, and focus other content efforts.
Paul Ryplewski's weekly how-to tip for JD Supra clients.
If you're already writing regularly and would like to fine-tune your topics, consider these three ways to respond to proven reader interests.
Paul Ryplewski's Tip of the Week looks at three reader metrics everyone should monitor on JD Supra.
Data isn't the issue, it's what to do with all that data. Here are three approaches to fine tuning your content investment (and growing business) using your data.