In our Field Guide to Your Reader Data, we outline different scenarios that can appear in your analytics and how marketing and BD teams can get those signals to the people inside the firm who can help make sense of them. Here's another way to approach making sense of your reader data.
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Reader data tells you something happened. The people, relationships, business priorities and market knowledge around it help give that data its shape. This guide helps all of it...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
When you ask, How is our content doing?, what you are really asking is a collection of much more important questions. Paul Ryplewski explains...
The second of three account refresher tips from Paul Ryplewski.
The first of three account refresher tips from Paul Ryplewski.
In this episode of How-To Under Two, Jordanna Kalkhof and Robyn Addis of 9Sail join Paul Ryplewski to share a practical framework for maximizing AI visibility.
Paul Ryplewski explains which tools and features become available to any author when they are initially published on JD Supra.
In this episode of How-To Under Two, Critical Legal Content Founder Tom Hagy explains how to use Gen AI for thought leadership.
In this episode of How-To Under Two, Vinson & Elkins Chief Communications Officer Allan Schoenberg shares how to tell if your message truly connects.
In this short How To … In Under Two clip, Rich shares how he helps his firm and authors stay focused on what really matters: who is reading their content, not just how many.
There’s a good chance more than one person should be an account admin. Why? Because admin access unlocks a set of tools and insights that support different responsibilities...
In this episode of How To ... In Under Two, Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, shares a smart way to get more mileage from your writing: repurpose it.
In this episode of How To ... In Under Two, Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, shares how she finds inspiration for her writing: by paying attention to what peers and other industry voices are talking about.
In this episode of 'How To ... In Under Two' Yelena Dunaevsky, Partner and SVP at Woodruff Sawyer, explains the value of providing expert guidance—not just a recap—when covering legal developments.
It’s critical for marketers and content strategists to understand the difference between two important (and very different) AI concepts: training and visibility
The key to moving readers from occasional browsers to habitual followers lies in being consistently useful—and making it easy for them to keep coming back.
In this episode of 'How To ... In Under Two' attorney and award-winning thought leader Michael Volkov explains exactly how he uses his JD Supra analytics to connect with targeted, notable readers to expand his network. Easy as 1, 2, 3...
Learn how JD Supra's 'LinkedIn Sync' enables authors to connect who they know and what they know in just a few clicks.